The online electronic music marketplace Beatport.io announced its partnership today with lifestyle and inclusivity brand HE.SHE.THEY. to launch KINSHIP, a new collaborative digital collection and documentary that encapsulates five years of trailblazing in electronic music and societal inclusivity.
The project, according to a press release shared with nft now, interweaves the essence of inclusion, diversity, and acceptance that HE.SHE.THEY. has championed since its inception, celebrating the milestones and the journey of its dynamic founders, Sophia Kearney and Steven Braines.
Built on the Polkadot ecosystem’s Aventus parachain, Beatport.io has positioned itself as a conduit for the intersection of electronic music culture and sound-reactive NFTs. This enables the creation and collection of unique digital projects and products that span the full spectrum of electronic music culture.
Through the artful lens of 3D Turkish artist Enes Güç, KINSHIP renders a digital narrative that spans the diverse spectrum of human experience. Güç, with his expertise in 3D technology, has crafted an immersive painting that uses digital canvases to narrate the history, mythology, and future aspirations of HE.SHE.THEY. This portrayal is not just an art project; it’s a visual manifesto of the brand’s ethos—a call for allyship across the multifaceted intersections of society.
KINSHIP is more like an experiential portal, offering collectors access to a wealth of digital and physical content. The collection grants access to the widescreen image of the KINSHIP artwork an invitation to the video premiere of Beatport’s Off The Record documentary focusing on HE.SHE.THEY., tickets to HE.SHE.THEY. Events throughout 2024, and a downloadable score by Wax Wings, among other perks.
This announcement also coincides with the premiere of the documentary that chronicles Kearney and Braines’ bold vision, following them as they build a brand that resonates with acceptance, self-expression, and diversity within the global electronic music community. The film is an intimate look at the personal stories and ideologies that have shaped the HE.SHE.THEY. phenomenon.
We’re thrilled to partner with Beatport.io on our first collectible collection,” said HE.SHE.THEY. Co-founders Sophia Kearney and Steven Braines, “KINSHIP stands as a bold statement on intersectionality, embodying a celebration of diversity, unity and empathy. It’s more than just an art project, and it’s a movement in the hope of a more inclusive tomorrow.”
Over the past five years, HE.SHE.THEY. has evolved from club nights to a global movement. They’ve hosted events in some of the world’s most iconic venues, bringing together people irrespective of age, race, sex, gender, ability, religion, or sexual preference.
Their parties are safe, yet unsterilized zones for creative experimentation, where DJs and hosts are encouraged to push boundaries and explore identities.
Through Güç’s visual odyssey, combined with the unique storytelling of the documentary, the KINSHIP project sets a precedent for how we can chronicle and share cultural histories in the digital age.
With a fashion label and a record label that showcases the talents of artists like Cakes Da Killa and Maya Jane Coles, HE.SHE.THEY. has cemented itself a new place within electronic music culture. Their releases and remixes are not merely tracks, but anthems of the inclusivity they advocate.
To commemorate the launch, a show is set to take place at Disaster in Lisbon on November 16, 2023, featuring an impressive roster of artists such as FJAAK and SYREETA, further solidifying the relationship between Beatport.io and the vibrant community HE.SHE.THEY. nurtures.
Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-4.