Get Ready. NFTs are Coming to a TV Near You.

BY Rupendra Brahambhatt

March 30, 2022

Nifty Gateway just made an exciting announcement. The NFT marketplace has joined hands with Samsung to develop the first smart TV NFT platform. Users will be able to browse, buy, sell, and display NFTs on Samsung’s latest QLED, The Frame, and Neo QLED television sets using the proposed platform. Moreover, it will also feature more than 6,000 digital artworks from popular artists like Pak, Daniel Arsham, and Beeple.

NIfty Gateway is owned by one of America’s top crypto exchanges, Gemini, and it is one of the few platforms that allow its users to buy NFTs with both crypto and real-world currencies. The company has constantly been working to make NFT trade more popular, easier, and more accessible for its users. Its partnership with Samsung will allow people to interact with NFTs from the comfort of their couch. 

Why does the arrival of NFTs on TV matter? 

The integration of an NFT marketplace with something as accessible as television could further increase the reach of NFTs and digital artists. For instance, many older generations are still unaware of the digital artwork market because it’s tricky for them to explore non-fungible tokens on their current devices. The TV NFT platform might bring such people closer to the NFT landscape. 

While announcing his company’s partnership with Samsung, Nifty Gateway co-founder Duncan Cock Foster said, “With our mission in mind, we couldn’t be more excited to partner with Samsung to develop a groundbreaking NFT collecting experience. Their dedication to user experience and focus on the highest quality displays aligns perfectly with our vision to allow anyone, anywhere, to interact with their favorite creators.”

Nifty Gateway’s collaboration would also provide multiple benefits to Samsung TV customers. The TV platform would feature only verified, and high-quality NFTs, plus users could buy these digital artworks with debit cards, cryptocurrency, and even credit cards. Moreover, the Samsung TV customer would also get access to Nifty Gateway’s Omnibus wallet that could be used for storing your purchased NFTs. Through their one-of-a-kind TV NFT platform, both Nifty Gateway, and Samsung are looking forwards to giving their customers a seamless web3 experience.

In the last couple of years, NFTs have made a solid presence in the digital world. They have taken the art market by storm, and now they are making big leaps in the music and sports industry. Moreover, since NFTs are also closely linked to other blockchain-powered innovations, their arrival on TV could be a game-changing step for NFT creators and the emerging web3 technologies (such as the metaverse), which aims to go mainstream.

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