How to Succeed in Web3 Marketing
Web3 is ushering us into a new era of marketing where Web2 tactics just won’t cut it. Brands must adopt new strategies (and technologies) to stay competitive and relevant. In December 2022, a group of trailblazers took the stage at nft now’s The Gateway to discuss the state of Web3 marketing and how to successfully grow projects amid this changing landscape.
For the panel, moderator and nft now Co-founder Sam Hysell was joined by Amanda Cassatt, Avery Akkineni, Jennifer Styles, and Swan Sit. Cassatt is CEO of the marketing firm and product studio Serotonin. Before Serotonin, Cassatt brought Ethereum to market as ConsenSys’ CMO. She’s also the author of the upcoming book Web3 Marketing: A Handbook for the Next Internet Revolution. Akkineni, President of Vayner3, has helped numerous brands find success navigating the Web3 landscape. Styles is Head of Communication at OneOf, an nft marketplace that has seamlessly onboarded world-class brands, talent, and communities in music, sports, and beyond. Finally, Sit is a seasoned Web3 advisor and former VP of Digital for Nike, Estée Lauder, and Revlon.
In our latest episode of the nft now podcast, we cover tactical ways to successfully grow Web3 projects, how marketing approaches must evolve in the world of Web3, how to navigate the mainstream consumer sentiment, and much more.