Google Wants to Rival ChatGPT-4 with Gemini AI Software

BY Andrew Rossow

September 15, 2023

Google is reportedly taking steps to rival OpenAI‘s GPT-4 model with its AI software, Gemini. An exclusive report by The Information on September 14 indicated that it’s providing a select group of companies with early access to Gemini.

Hailing from Google’s DeepMind AI division, Gemini, which is still under development, is similar to GPT-4 in that it’s also a large language model (LLM) that is designed to work as a chatbot, while generating “original” text based on text prompts, in addition to code generation.

While the exact costs of fully developing Gemini aren’t known at this time, it’s fair to assume that its hefty price tag will fall somewhere in the range of hundreds of millions of dollars. In April, OpenAI CEO Sam Altman told WIRED that creating GPT-4 cost over $100 million.

While Google is currently offering developers access to a substantial version of Gemini, it has a larger version in development that is expected to directly compete with GPT-4. 

The AI software will eventually be made accessible to companies through Google’s Cloud Vertex AI service. Over the past few months, Google has taken significant strides in its commitment to integrating generative AI into a solid chunk of its products. 

Detecting AI-Generated Images

Last month, DeepMind and Google Cloud revealed SynthID, a new AI tool that will help the company better identify when AI-generated images are being utilized by placing an invisible, permanent watermark to each image. This project is aimed at curbing the spread of misinformation and copyright infringement. 

Google Search Got an Upgrade

In the same month, it also introduced generative AI to its Search tool in India and Japan, enabling text and visual results based on user prompts. Prior to the rollout, the feature was first launched in the United States, giving users a choice to opt in.

An AI Life Coach?

The New York Times also reported in August that Google has also been testing an internal AI tool, ScaleAI, that supposedly will be able to provide consumers with “life coaching advice” in addition to performing at least 21 other tasks. However, Google hasn’t confirmed whether this tool will ever see the light of day.

Additionally, Google made its AI-powered tools available to enterprise customers for a monthly fee of $30 per user.

Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-3.5.

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