French soccer club Paris Saint-Germain F.C. (PSG) teamed up with its sponsor Crypto.com to begin releasing its new series of matchday NFT posters, co-created using artificial intelligence (AI) tools for fans to collect.
With 1,970 different versions produced, only seven have been selected to be part of the exclusive NFT collection – and will be distributed for free on Crypto.com.
PSG’s partnership with Crypto.com began in 2021, marking the football club’s first official crypto platform sponsor and valued at around $30 million over three years.
The posters, created by generative AI artist Benjamin Benichou, will make their debut during PSG’s upcoming seven matches in the upcoming season. It will kick off on September 24 against Olympique de Marseille in France’s Ligue 1 soccer league.
“Innovation and art are in Paris Saint-Germain’s DNA. We are delighted with this initial experience. The results are amazing. This collaboration with Benjamin Benichou has given us a better understanding of this new tool, which opens up endless creative possibilities, said Paris Saint-Germain Chief Brand Officer Fabien Allègre, in a statement.
PSG will also offer fans the chance to win prints of Benichou’s original poster artwork, autographed jerseys from players, and of course, VIP tickets to attend PSG’s final home match of the season.
The NFT collection will only be available on the Crypto.com NFT Platform and airdropped for free to eligible account holders on match days. Collectors of all seven NFTs can compete for a grand experience at Parc de Princes’ season finale. The first NFT poster will be airdropped on September 24, 2023, for the Marseille match.
It’s worth noting that PSG has ventured into the realm of Web3 previously. In 2020, the club inked a licensing deal with NFT fantasy sports game Sorare. Additionally, the signing of global soccer superstar Lionel Messi in 2021 reportedly involved payments made through Socios crypto fan tokens.
“When you explore the intersecting potential of a brand as inspiring as Paris Saint-Germain and a tool as powerful as artificial intelligence, the possibilities for creation become infinite,” Benichou remarked. “This initiative paves the way for a new territory of artistic and creative expression where art meets technology.”
Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-3.5.