YouTube to Launch New Suite of AI-Powered Tools
During YouTube’s annual “Made on YouTube” event this week, the video platform announced a suite of new innovative AI features that are expected to roll out in the upcoming months, including AI-generated photo and video backgrounds, AI video topic suggestions, and music search.
Dream Screen
Among the many tools announced during the Sept. 21 event, “Dream Screen” is one to keep your eyes on. The new feature will allow creators to infuse AI-generated photos and videos into the backdrop of their YouTube Shorts. The video platform also announced a new YouTube Create app during the event that will also make it easier for creators to make Shorts.
However, while YouTube plans to equip creators with more AI tools to repurpose and modify their content, the feature will initially only allow typed prompts to generate these backgrounds.
During Made on YouTube, the company did a live demonstration of Dream Screen, which generated backgrounds within seconds, based on short text prompts.
YouTube Studio
YouTube Studio is another upcoming AI tool for creators that will generate topic ideas and content structures for brainstorming future videos based on trending subjects throughout the creator economy.
Video Dubbing
Turning next to global content distribution, YouTube’s ongoing collaboration with the AI-powered dubbing service, Aloud, will soon afford creators the capability to easily dub their videos in other languages.
YouTube initially teased the future during VidCon in June, announcing that it had brought over the Aloud team from Google’s Area 120 incubator. The tool, according to Aloud’s website, will first transcribe the video and provide an editable transcription. From there, it translates the final transcript and produces the dub.
This transformative wave isn’t exclusive to YouTube. The broader digital ecosystem has been gravitating towards generative AI tools, offering affordable and efficient content solutions. Recognizing this trend, Google, YouTube’s parent company, has funneled substantial investments into advancing its generative AI technologies.
YouTube, in response, has gradually incorporated AI functionalities like video summaries. Even on Google’s flagship product, Search, users might soon witness AI search outcomes premiering as part of the “Search Generative Experience.”
And just last week, Google quietly dropped a recent update to keep up with the start to an AI era that will change its entire SEO playbook as we know it when it comes to using Google Search.
With synthetic content already becoming increasingly prominent and indistinguishable, platforms such as TikTok have already rolled out identification labels for AI-produced content, ensuring transparency for users. At the end of August, Google’s DeepMind and Google Cloud revealed a new AI tool that will help it to better identify when AI-generated images are being utilized by embedding invisible, permanent watermarks to images.
With AI-generated content becoming a mainstay on platforms like YouTube, it won’t be surprising if more platforms adopt similar labeling methods, simply to avoid allegations of copyright and trademark infringement.
Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-4.
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