Steve Aoki x StepN

Steve Aoki x STEPN Launch Co-Branded Digital Sneaker Line

BY Andrew Rossow

October 30, 2023

A0K1VERSE founder and music DJ, Steve Aoki will be bringing a co-branded digital sneaker collection to his ecosystem in collaboration with the move-and-earn fitness app STEPN, according to an Oct. 30 press release shared with nft now.

Aoki, a 2x Grammy-nominated artist, has continued to explore new avenues in bringing his fans to his A0K1VERSE ecosystem, where the majority of his innovations and products reside. Over the past few years, Aoki has released a number of other blockchain-related projects in collaboration with Snoop Dogg, The Sandbox, Gala Games, Deadfellaz, FVCKRENDER, and more. 

STEPN, which launched in 2021, serves as the first product from Web3 development studio Find Satoshi Labs (FSL), it will now allow users to buy a digital collectible of the virtual sneaker and sync it with their phone, enabling them to win rewards as they walk, jog, run, etc. The lifestyle and fitness app reportedly maintains 2-3 million monthly active users.

There will be a total of 300 co-branded sneakers, with 240 of them up for auction and 60 reserved exclusively for the Aoki community. The sneakers come in four design variations – Walker, Jogger, Runner, and Trainer.  

“This co-branded digital sneaker collection is not just about fashion; it’s a bridge to the future. With this, we’re not only changing how we engage with technology but embracing the opportunities that this new technology offers,” said Aoki in the announcement.

According to FSL COO Shiti Manghani, bringing on Aoki aligns with the company’s mission to bring a mainstream audience into the Web3 ecosystem, which will “…allow millions of users to reap the benefits of the vibrant sphere [it] has created.”

The Genesis sneaker mint will take place from October 31 to November 4 through the MOOAR Marketplace, powered by the Solana blockchain. Each sneaker has a minting price of $3,500 GMT, Solana’s native token, equivalent to approximately $682 USD.

Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-4.

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