Over the past few months, Budweiser has been making a clear effort to break into the NFT ecosystem. After selling out of their first NFT drop almost immediately, the company has now announced its next non-fungible endeavor, Budweiser Royalty.
For their second blockchain release, Budweiser is partnering with 22 emerging music artists to drop a collection of 11,000 NFTs. Launching on Jan. 21, these NFTs will allow fans to directly support these up-and-coming artists while also unlocking exclusive experiences with them. Welcome to a new age in music NFTs.
In collaboration with VaynerNFT, Budweiser is supporting local artists by giving them a global platform on their journey to becoming the next groundbreaking act. Featuring 500 NFTs for each of the 22 artists participating in the drop, fans will soon have the chance to mint a randomly assigned NFT in one of three possible tiers, each yielding different collector rewards:
- Core lets owners rep these rising stars and show off their fandom.
- Rare get owners access to a virtual listening party on Discord with their corresponding artist.
- Ultra Rare gives owners access to TBA rare NFT benefits as well as a video call with their featured artist.
“I have a crazy affinity for emerging music artists,” Gary Vaynerchuk, CEO of VaynerNFT said in a statement. “I strongly believe this collaboration will bring immense value to both Budweiser and the artists and will unlock unique experiences for their fans.”
Similar to the Budverse Cans collection, this latest offering from the legacy beer company will only be available to collect for fans who are of legal drinking age in their country of residence. And while the mint price is set at $499 per NFT — payable in ETH, Bitcoin or with a credit card — Budverse Heritage Collection holders will be eligible for early access, with Gold Budverse Heritage NFT collectors receiving one free airdropped Royalty NFT per Gold token they own.
To learn more about the Budweiser Royalty NFT Collection visit Budweiser.com/NFT.
Photos courtesy of Budweiser.