GoDaddy Partners With ENS to Link Domains and Wallets

BY Lorepunk

February 05, 2024

Do you have an ENS and a website domain? If that domain is registered with GoDaddy, you can now connect it with your ENS name for free.

In a significant moment for mainstream adoption of Web3 technology, the GoDaddy and ENS teams are partnering to bridge the gap between DNS and ENS.

The ENS team has overcome a significant barrier to bringing domain names over to ENS: high gas fees. While it’s always been possible to connect the two, the often-steep cost of Ethereum gas fees dissuaded many.

The ENS team has deployed new smart contracts that enable the resolution process of traditional domain names within ENS. From now on, no additional cost and no technical knowledge will be required to make the connection.

“Partnering with ENS presents our customers with a unique opportunity to experience the fusion of domain names and blockchain technologies, bringing some great benefits for users in both areas,” said GoDaddy’s president of domains, Paul Nicks, in a statement.

It’s helpful to look at what a DNS registrar like GoDaddy does. DNS is a global naming database that maps human-readable domain names (web addresses) onto the unique string of numbers that the Internet uses to find a website—an IP address. GoDaddy is a leading provider of domain names, and its partnership with ENS makes history, as one of the most popular traditional digital assets—a domain name—can now connect easily with the decentralized naming system that is ENS.

ENS, founded by Nick Johnson in 2017, features over two million names registered on-chain (and four million off-chain) and aims to be a neutral naming system for everyone on the Ethereum blockchain.

Want to get started joining up your ENS and your domains at GoDaddy? ENS team member gregskril.eth compiled a step-by-step blog post showing you how.

“To ensure a streamlined user experience, GoDaddy has added a new section within its domain management interface. Here, customers can easily associate an Ethereum address with their domain names, allowing seamless integration with hundreds of applications across the web3 ecosystem. The process is simple and user-friendly, requiring no additional costs or technical expertise,” he explained.

Once you’ve connected your ENS and DNS, you can use your website name in a host of web3 applications that support ENS. This is a powerful tool, allowing individuals, communities, and mainstream brands to combine their web2 and web3 experiences for users in novel ways. Wallets, block explorers, marketplaces, web3 social sites like Farcaster, and many more applications will likely feel the impact..

The web3 community has reacted excitedly to the news—and Song A Day creator Jonathan Mann has commemorated the occasion with a celebratory tune. 

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