Maison Margiela Debuts First Web3 Gamified Mint

BY Andrew Rossow

October 24, 2023

Maison Margiela, the storied French-based fashion house known for its avant-garde designs, announced the launch of its inaugural Web3 minting experience on Oct. 24, according to a press release shared with nft now.

The brand’s iconic numeric labels, which are at the heart of its visual identity, come together through a gamified minting platform, designed to engage with Maison’s elite clientele and enables users to mint soul-bound tokens that are directly tied to Maison Margiela’s signature numbered labels. 

This high-stakes competition will run over several weeks, with participants racing to collect all 24 tokens, numbered from 0 to 23. Rumor has it that these tokens will also hold significant weight in the forthcoming phase of Maison Margiela’s Web3 journey, details of which remain under wraps.

Contrary to what we’ve seen with most traditional minting experiences so far, this minting experience is presented without any gas fees, ensuring it remains accessible to all participants. Each time a token is minted, the countdown timer resets for all users, making the competition intense yet equitable.

Players can dive into this immersive experience by visiting the website, where they will find themselves in a multiplayer game, centered around the Maison’s famed numeric label. A key feature to note is that as players mint a token, the circle representing the game advances to the subsequent number, giving a visual indicator of the current mintable token.

The digital tokens are based on the ERC-1155 standard, but come with a twist: they are non-transferable, “Polygon Soul-Bound Tokens,” meaning that each wallet can mint only a single collectible per number. The fast-paced nature of the game means that if multiple players attempt to mint the same token simultaneously, only the quickest will emerge victorious.

Balancing the scales, the game allocates an equal gas amount to each player for every transaction, ensuring a level playing field. The challenge will reach its conclusion once the first 100 participants have successfully minted and collected the entire set or when the Maison decides it’s time to bring down the curtain.

Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-4.

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