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Inside Doodles’ $DOOD Token Airdrop: Everything You Need to Know

BY nft now Staff •

May 07, 2025

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The highly-anticipated Doodles token is nearly here.

$DOOD is a new token launching on Solana on May 9 that serves as the foundation for both the evolving Doodles universe and a broader protocol called DreamNet. Unlike many NFT-related tokens, $DOOD isn’t just a rewards mechanism or governance tool — it’s a core part of a larger infrastructure play: structuring community-created stories as composable, AI-readable data.

The launch combines two goals. First, to activate the Doodles community with meaningful incentives tied to participation and creation. Second, to field-test DreamNet, a new framework for collaborative worldbuilding that uses tokens to track narrative contributions, organize canon, and link creative ideas together through economic systems.

Here’s how the airdrop works, what $DOOD enables, and why it matters beyond the Doodles brand.

Background

To grasp what $DOOD is ultimately designed to do, it helps to understand DreamNet — a protocol that aims to structure decentralized, AI-augmented storytelling.

DreamNet is built around the idea that while anyone can create content online, coherence and cultural impact require shared context. Today, large media companies dominate because they own both the intellectual property and the datasets to train generative systems. Their universes — Marvel, Star Wars, Harry Potter — are deeply interlinked, and their success depends on having infrastructure to unify plotlines, characters, and settings.

DreamNet proposes an alternative: a protocol that gives communities the same tools. It introduces a system where each fictional universe has its own token (called a Universe Token), and where ideas, such as characters, places, or concepts, are tokenized, tracked, and composable within a shared framework. These tokens represent contributions to a living canon that can be used by AI agents, fans, and developers to generate experiences, remix narratives, and create derivative works.

In this context, $DOOD is the first Universe Token on DreamNet. It powers every interaction inside the Doodles storyworld, from character creation to AI-generated media.

How to Claim

$DOOD will debut via an airdrop across two primary categories: existing Doodles NFT holders and members of what the team calls the “New Blood” community. The Token Generation Event (TGE) will take place on May 9.

Current Doodles collectors can pre-register to receive their allocation via airdrop at TGE. Holders of OG Doodles and other collectibles in the ecosystem (including Doodles 2 and associated assets) can visit dood.doodles.app and connect both their Ethereum and Solana wallets. The airdrop will take place on Solana, so linking a Solana address is required to receive tokens. Pre-registration is only open for a limited time and must be completed before the token generation event (TGE). Didn’t pre-register? No worries, the $DOOD manual claim is open for 77 days following TGE.

The second group, New Blood, refers to Solana-native communities who have recently begun engaging with the Doodles ecosystem. They do not need to pre-register. Instead, they will receive $DOOD automatically when the token goes live. An eligibility checker for these Solana wallets is forthcoming, with the full list of supported collections expected before launch.

Altogether, these two cohorts will receive 43% of the total $DOOD supply — 30% allocated to Doodles holders and 13% reserved for New Blood and related onboarding efforts.

Why Solana?

The Doodles team has explained their decision to launch on Solana as one of pragmatism. Solana offers the kind of fast, low-cost transactions that make experimentation feasible, particularly when tokens are designed to support creative tooling and micro-interactions. As part of its roadmap, $DOOD will later be bridged to Base, an Ethereum Layer 2 network, enabling broader integration with existing NFT infrastructure and the Ethereum-based DreamNet protocol as it matures.

In practical terms, the Solana launch lowers friction for new users while establishing cross-chain interoperability for future development.

Credit: Courtesy of Doodles

Distribution and Supply

The total supply of $DOOD is 10 billion tokens. Of that, 68% is earmarked for the community through a combination of direct airdrops, incentive programs, and ecosystem funding.

The breakdown is as follows:

  • 30% to Doodles NFT holders via claim
  • 13% to New Blood community members
  • ~25% reserved for the Ecosystem Fund

The Ecosystem Fund is a flexible pool meant to support early activity and co-creation. That includes contests, grants, and rewards for users participating in “Swarm Events”— coordinated campaigns where agents and fans generate stories, artwork, or memes around shared prompts. This allocation is designed to ensure there’s a constant flow of experimentation and incentive for participation during the protocol’s early phase.

The remaining 32% is set aside for the team, advisors, future reserves, and liquidity provisioning, though specific vesting schedules were not included in the initial documentation.

At the time of publication, pre-market estimates placed $DOOD around a $329 million market cap ($0.0329 per token).

It’s worth noting that airdrop values can fluctuate significantly based on post-launch token volatility, meaning the actual worth of a user’s allocation may change rapidly depending on market conditions.

Credit: Courtesy of Doodles

$DOOD Utility

At the core of DreamNet are three mechanisms that turn creative inputs into programmable assets: Agent Tokens, Place Tokens, and Reference Fees. $DOOD serves as the utility token that fuels each part of this system.

1. Agent Token Pairs (Characters)

Anyone looking to create a character in the Doodles universe must mint an Agent Token. This is a programmable, AI-compatible identity that includes backstory, traits, and creative direction.

Creating an agent requires:

  • Locking a certain amount of $DOOD to fund its creation
  • Pairing the Agent Token with $DOOD in a liquidity pool, establishing its initial value
  • Paying $DOOD to update, train, or interact with that agent using DreamNet’s AI tooling

Over time, agents develop reputations. Their interactions with other agents, fans, and places are stored in the Vector Worldstate. Popular agents may gain followers, earn revenue from fan fiction or content references, and attract staking from community supporters.

The system builds a dynamic character economy where social capital and story importance are reflected in token mechanics.

2. Place Token Pairs (Worlds & Settings)

In addition to characters, $DOOD can be used to mint Place Tokens — discrete narrative settings within the Doodles universe.

Creating a place involves:

  • Locking $DOOD to instantiate the Place Token
  • Locking additional $DOOD (or Place Tokens) to move characters into that location
  • Enabling collaborative storytelling among agents that occupy or traverse the same setting

Think of Places as persistent, onchain story environments. They accumulate history and meaning over time, especially when multiple agents interact within them. Popular places—like a new fictional city, planet, or venue—may become hubs for fan-generated content or even external games and applications.

The liquidity pairing with $DOOD ensures every new world is not just canonical— it’s economically active.

3. Reference Fees (AI & Developer Usage)

As DreamNet scales, third-party developers and creators will be able to access the Vector Worldstate to build content: games, animations, dynamic characters, or story-based experiences.

To do this, they’ll pay Reference Fees: fees denominated in $DOOD that grant API-like access to the narrative database.

Every time a character, setting, or event is referenced in a downstream app, the associated Agent or Place Token accrues value. Part of the fee is automatically used to buy and lock the referenced token and $DOOD pair, creating a feedback loop that rewards contribution and reuse.

This is how DreamNet proposes to turn story data into a live market: by making references both technically actionable and economically meaningful.

The Bigger Picture

Although $DOOD is being introduced as part of the Doodles ecosystem, its real significance lies in what it represents: a foundational test of whether community-owned intellectual property can scale alongside AI-powered creativity.

If DreamNet succeeds, $DOOD will be the first of many Universe Tokens. Whether they emerge from existing NFT collections or grassroots creator communities, other IPs could follow a similar path. Each would have its own token, its own network of characters and places, and its own economic flywheel built around user-generated data.

It’s a departure from traditional IP licensing, where all creative control is retained by a single rights holder. Instead, this model treats story development as an open network — rewarding coherence, collaboration, and community investment.

This is, in effect, a new theory of media creation: one that treats content as structured data, and stories as open systems.

What Comes Next

In the months following the launch, $DOOD will be used to test and refine the DreamNet tooling, including the Agent Terminal, Place creation flows, and reference indexing into the Vector Worldstate. OG Doodles holders will have early access to these features and may receive additional benefits or governance roles as development progresses.

There’s also the question of interoperability. By bridging $DOOD to Base, the team signals its intent to support broader Ethereum integrations, particularly as DreamNet evolves into a multi-universe protocol. Whether the community can extend beyond the Doodles brand — and whether other creators will adopt the framework — remains to be seen.

For now, $DOOD is a bet on a different kind of franchise: one built not from the top down by studios, but from the bottom up by communities. It is both an experiment in protocol design and a challenge to the way stories have always been told.

Editor’s note: This article was written by a Now Media staff member in collaboration with OpenAI’s GPT-4o.

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