The Ultimate Guide to OneHub: A One-Stop Shop for NFT Community Engagement & Recurring Revenue

For artists, navigating the fragmented and competitive NFT space has become increasingly challenging. Traditional NFT marketplaces often reduce creators to a line item in an infinite scroll, while the race for royalties and speculative trading has left many artists feeling disempowered. Now, a new platform created by some familiar faces aims to flip the script. 

Launched by the team behind NFT.NYC, the first and largest annual conference in the NFT space, OneHub is giving artists the tools to consolidate their work, engage with their fans, and build sustainable, recurring revenue streams—all while maintaining full control of their brand and creative destiny.

Born from direct feedback from artists at NFT.NYC and shaped by the evolving NFT landscape, OneHub’s vision is all about simplifying and empowering. It allows artists to bring their NFTs together “under one roof,” making it easier for fans to connect, collect, and engage meaningfully. More than 500 artists have already requested pre-release OneHubs, highlighting the growing demand for the platform.

“OneHub is a platform that brings all of an artist’s NFTs under one roof (no matter what chain or marketplace it was originally minted on), and helps build monthly recurring revenue in a way that no other platform has done,” explains Cameron Bale, NFT.NYC co-founder and producer.

Whether you’re a seasoned creator or just starting to explore the possibilities of web3, this editorial guide aims to provide a comprehensive overview of how OneHub addresses these issues, laying the foundation for a thriving, engaged NFT community.

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We are proud to support 15 Artists launching their OneHubs today.
OneHub is about Artists earning an income, and fans enjoying NFTs.
Head to https://t.co/inx9G1NaWK for the full list of OneHubs.https://t.co/bDiRic060J https://t.co/9BSgxvh0h3 pic.twitter.com/imWMQ9Jc2z

— OneHub Powered by NFT.Kred (@NFTKred) November 26, 2024

Origin Story

OneHub’s creation was directly influenced by the insights and feedback gathered from the artist community at NFT.NYC. After the 2024 event, Bale says that artists consistently asked the same question:

“How do I keep the energy from these three amazing days going year-round?”

From this feedback, several key pain points emerged:

1. Fragmented Ecosystems: Artists were experimenting across blockchains and marketplaces, leading to scattered portfolios with no central location for fans to engage with all of their NFTs.
2. Market-Dependent Revenue: As the NFT market shifted from speculative trading, artists sought alternative income models that were stable and sustainable.
3. Loss of Control on Marketplaces: Artists increasingly felt their goals were misaligned with those of large NFT marketplaces and wanted more control over their branding and audience relationships.

Together with their technology partner NFT.Kred, OneHub’s developers leveraged six years of experience (including the creation of over 100 million NFTs) to build a solution tailored for artists. OneHub gives creators a dedicated platform that unites their NFTs, engages fans, and unlocks new revenue opportunities.

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OneHub’s Mission

OneHub’s mission is clear: to onboard the next 100 million creators to NFTs by providing a platform that prioritizes their control and success.

Where traditional marketplaces prioritize secondary sales and trading volume, OneHub empowers artists to build direct, meaningful relationships with their audiences while creating multiple recurring revenue streams. OneHub’s founders believe this focus on creator control and community engagement will make OneHub a vital tool in the evolving web3 landscape.

Positioned as “your web3 website,” OneHub brings all your NFTs under one roof, regardless of the chain or marketplace where they were originally minted, giving fans a streamlined space to discover, collect, and engage with your art. With your unique branding showcased on your own custom domain, OneHub seamlessly imports all your multichain NFT contracts, unifying your portfolio into a cohesive, artist-first experience.

“Our mission from day one has been to make it easy for creators to add built-in utility to their NFTs,” says Bale. “OneHub is solving this problem with a simple, point-and-click experience to create and manage NFT benefits.”

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The Changing NFT Landscape

Since the speculative boom of 2021, the NFT ecosystem has undergone a profound transformation. 

“The most obvious change is the decrease in speculation,” observes Bale. “NFT collectors are seeing more ongoing utility and value by holding onto their collections, as opposed to the “sugar-hit” of buying low and selling high.” 

He adds, “We’re also seeing an increased focus on broader, long-term community building over one-off premium drops, and recurring revenue through frequent fan engagement.”

Collectors are no longer solely focused on quick flips and speculative gains. Instead, they are increasingly seeking NFTs that offer long-term value and tangible benefits, shifting the emphasis from pure speculation to utility. This trend has redefined what collectors expect from their digital assets, with a growing preference for tokens that deliver ongoing perks, access, and use cases.

Another significant change is the rise of community-driven models. Artists and fans are moving away from isolated, high-value transactions and prioritizing sustainable relationships. This shift fosters deeper connections and loyalty between creators and their audiences, building stronger, more engaged communities.

Additionally, NFTs have expanded into broader use cases, including memberships, live experiences, and physical-digital hybrids. This evolution has demonstrated the versatility of NFTs as more than just digital collectibles, opening the door to innovative applications that combine the best of both physical and digital worlds.

OneHub is perfectly aligned with these changes, offering artists the tools they need to thrive in this new era. With features that allow creators to add benefits to NFTs—such as exclusive physical goods or event access—OneHub enhances the value of NFT ownership. The platform also fosters gamified engagement through leaderboards and rewarding daily interactions, encouraging fans to stay active and connected.

Furthermore, OneHub supports recurring income models, enabling artists to monetize their work sustainably through fan subscriptions and merchandise sales. These tools empower artists to adapt to the evolving NFT landscape while building stronger, more meaningful connections with their audiences. We’ll take a closer look at them in the next section.

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Key Features of OneHub

Your Web3 Website

OneHub provides artists with a custom-branded web3 platform that serves as a central hub for their NFTs and fan interactions.

OneHub’s core features are designed to simplify and enhance the artist’s experience in managing and showcasing their NFTs. At the heart of the platform is the ability to unify collections, bringing all of an artist’s NFTs under one roof, regardless of the blockchain or marketplace where they were originally minted. This feature provides a single, streamlined destination for fans to explore and engage with an artist’s entire body of work. To make getting started easy, Artists can start building their OneHubs with a single piece of content.

Another standout feature is custom branding, which allows artists to showcase their unique identity. Each OneHub is hosted on a personalized domain and offers fully customizable branding, enabling artists to maintain a cohesive aesthetic and reinforce their creative vision across all touchpoints.

Finally, OneHub offers smart contract integration, seamlessly importing multichain NFT contracts to create a cohesive portfolio. This eliminates the hassle of managing fragmented collections across different platforms, making it easier for artists to focus on what matters most: connecting with their audience and building their community.

Driving Revenue and Engagement

OneHub is designed with two core objectives in mind: maximizing artist revenue and enhancing collector value. By addressing these priorities, the platform creates a symbiotic relationship between creators and their audiences, fostering sustainability and deeper engagement in the NFT space.

“For artists to be fully committed to web3 long-term, they need multiple recurring revenue streams beyond royalties,” explains Bale. “Most artists want to make income more recurring and less market dependent, and most fans want to be regularly engaged and rewarded by their favorite Artists (beyond a one-off NFT “drop”).”

To maximize revenue for artists, OneHub introduces diverse income streams that reduce reliance on royalties alone. These include subscriptions, merchandise sales, and marketplace transaction fees, offering artists multiple avenues to generate income. On the other side, the platform prioritizes collector value by enriching the ownership experience with tangible rewards, exclusive access to live events, and personalized interactions, ensuring collectors feel more connected to the art and the artist.

Key tools play a pivotal role in achieving these goals. Subscriptions allow artists to establish recurring income by offering tiered plans—free, $1/month, or $10/month—each with unique benefits to cater to a range of fan engagement levels. 

“Fan Subscriptions have been a breakthrough for artists also, combining the Patreon ethos of supporting creators you love, and rewarding them with ongoing delivery of benefits and artworks the fans can keep forever,” says Bale. “Unlike Patreon, web3 allows fans to truly own the content of their favorite artists, including the ability to resell.”

Subscribers proudly display a badge representing their fandom and patronage on their profile.

Additionally, artists can customize marketplace fees within their OneHub, monetizing transactions that occur in their branded NFT space. Finally, merchandising empowers creators to expand their offerings by selling derivative products such as posters, postcards, and apparel, seamlessly turning digital assets into physical keepsakes that deepen fan loyalty and enhance the artist’s revenue streams.

Enhancing Collector Experience and Value

Collectors today are looking for more than just speculative opportunities from NFTs—they want tangible utility and a sense of personal connection to their digital assets. OneHub addresses this shift by enabling artists to enhance the value of their NFTs through unique benefits, fostering deeper engagement with collectors and providing intrinsic, lasting value.

“Artists are adding Benefits to their NFTs either at the time of minting, or to existing collections, to reward and thank those who have supported them,” says Bale. “We’re seeing artists reward their fans in some really creative ways, like physical plush toys, live painting sessions, access to events and even custom one-off physical prints and merch featuring the specific artwork the collector owns.”

Adding NFT Benefits is one of the most compelling features of OneHub. Artists can attach perks to their existing NFT collections, encouraging collectors to regularly visit their OneHub for updates and rewards. A standout example is Bryan Brinkman, who offered holders of his “Blossom” collection custom beach towels personalized with their specific NFTs. This creative approach showcases how OneHub empowers artists to provide meaningful, tangible incentives that resonate with their audiences.

OneHub also makes it easy for collectors to showcase their digital art through Gallery Links, allowing NFTs to be displayed on digital screens or physical frames. This feature turns NFTs into a part of everyday life, helping collectors enjoy their art in new and dynamic ways.

In addition, physical merchandise presents an exciting revenue opportunity for artists while enhancing collector engagement. By selling derivative products like posters, postcards, or other physical goods tied to specific NFTs, artists enable collectors to “put their NFTs to work.” This approach transforms NFTs into lifestyle assets, broadening their utility and value while fostering a deeper connection between the digital and physical worlds.

Gamifying Fan Engagement

Community Credits

OneHub uses a credit system called Community Credits to gamify, reward and maximize OneHub activity.

Fans earn Community Credits by performing daily Actions or reaching activity Milestones on an Artist’s OneHub, or via NFT.NYC engagement, where their support of the NFT.NYC community is recognized and rewarded with credits.

Community Credits can be used by Fans to subscribe to an Artist, purchase NFTs and “Give Thanks” (a form of tipping) to their favorite creators.

Artists can use the Community Credits they’ve earned or received as “Thanks” to pay platform fees, attend NFT.NYC and more.

Community Credits can be rebranded by a OneHub Artist, creating a micro-economy that rewards their Fans with their own custom loyalty points.

Supporter Leaderboard

OneHub’s leaderboard introduces a gamified element to fan engagement, ranking an artist’s supporters based on their level of interaction with their platform. 

A OneHub leaderboard tracks the top Fans based on their Community Credits and in-kind contribution to the Creator, and top Collectors are rewarded with NFT badges and Creator perks.

Fans are rewarded with Community Credits for various daily Actions, such as purchases, benefit claims, or reaching key milestones. The leaderboard highlights those who contribute the most to the Artist’s community.

This system fosters a sense of healthy competition among fans, motivating them to stay active and engaged. At the same time, it offers tangible rewards for their dedication, as top supporters are often recognized with exclusive benefits like special leaderboard reward NFTs, merchandise, or early access to events. By combining recognition and rewards, the leaderboard creates a dynamic environment that deepens fan loyalty and strengthens the bond between artists and their supporters.

Fan CRM – Digital Rolodex

OneHub’s Fan CRM is a transformative feature that empowers artists to understand and engage with their audience on a deeper level. Every interaction a fan has with the artist’s OneHub—be it purchases, benefit claims, or NFT redemptions—is automatically logged into the Collector CRM. This creates a comprehensive database that acts as a digital rolodex, consolidating valuable insights about each supporter.

With this tool, artists gain visibility into their collectors’ activities and preferences, enabling them to tailor their outreach. Whether it’s recognizing top supporters, offering exclusive benefits, or crafting personalized messages, the Fan CRM helps artists foster meaningful connections. By combining both on-chain and off-chain data, this feature turns fan interactions into actionable insights, ensuring a more engaging and rewarding experience for both creators and collectors.

Daily Actions and Milestones

OneHub’s Daily Actions are a powerful tool for driving sustained fan engagement. These simple missions encourage fans to visit an artist’s OneHub regularly to complete specific actions, such as watching videos, claiming benefits, or interacting with the platform in meaningful ways. 

By gamifying the fan experience, Daily Actions turn routine interactions into exciting opportunities for collectors to earn Community Credits and rewards. These rewards not only enhance the value of participating but also motivate fans to remain active within the artist’s ecosystem. 

OneHub Milestones offer new fans greater rewards as they establish their profiles, subscribe and perform simple one-time actions that make them a more valuable member of the community. Over time, Daily Actions and Milestones foster a sense of consistency and loyalty, creating a deeper connection between fans and the artist while ensuring the OneHub remains an integral part of the community’s daily routine.

Social Feeds

OneHub’s Social Feeds provide fans with an engaging way to stay connected with their favorite artists and the broader community. The Activity Feed allows fans to see real-time updates, announcements, and interactions from the artists they follow, creating a dynamic space for engagement and discovery. Whether it’s a new NFT drop, an upcoming event, or a behind-the-scenes glimpse into the creative process, the feed keeps fans informed and invested.

In addition to updates from artists, fans can discover and follow other community members. This fosters a sense of connection and shared interest among collectors and enthusiasts, turning each OneHub into a vibrant social hub. By combining updates, interactions, and community-building tools, the Social Feeds enhance the overall fan experience and deepen the connection between artists and their audiences.

Case Studies

Bryan Brinkman

Bryan Brinkman leveraged OneHub to solve a challenge faced by many artists in the NFT space: fragmentation. With his portfolio spread across 188 contracts on multiple chains and marketplaces, it was difficult for fans to explore the full breadth of his work in a single, cohesive experience. By consolidating everything under his OneHub, Bryan created a centralized platform where fans can seamlessly browse, collect, and engage with his entire body of work. This streamlined approach not only simplified portfolio management for Bryan but also provided his fans with a better way to connect with his artistic vision.

What truly sets Bryan’s OneHub apart is how he uses it to offer creative rewards that go beyond the digital realm. A standout example is the Blossom collection, where Bryan provided holders with custom 1-of-1 beach towels that featured their specific NFTs. This tangible reward transformed the digital ownership experience, giving collectors something they could use and cherish in the physical world. By linking digital art with personalized physical products, Bryan demonstrated how OneHub enables artists to deliver unique value to their collectors while fostering a deeper emotional connection to their work. This innovative use of OneHub highlights its potential as a platform for both creative expression and fan engagement.

Amber Vittoria

Amber Vittoria’s OneHub exemplifies her talent for bridging the gap between physical and digital art, creating a multifaceted experience for her fans. Her platform not only showcases her creative vision but also leverages unique incentives to engage her audience in meaningful ways.

One of the standout features of Amber’s OneHub was a campaign where fans who watched a short video were rewarded with a limited-edition “Digital Sticker”. This initiative demonstrated the potential for NFTs to offer immediate, interactive rewards that deepen fan engagement. Going a step further, Amber surprised the first 10 claimants with a physical plush toy inspired by her artwork, seamlessly connecting the digital and physical realms. This approach highlighted how NFTs can transcend digital ownership to deliver tangible, memorable items that enhance the collector experience.

Pindar van Arman

Pindar van Arman, a pioneering artist in the field of AI-generated art, turned to OneHub to bring cohesion to his diverse and innovative portfolio. With NFTs spanning multiple chains and platforms, Pindar recognized the value of consolidating his work into a single, artist-branded hub. By using OneHub, he created an accessible and streamlined space where fans and collectors could explore his unique blend of technology and artistry. This move not only made it easier for his audience to engage with his creations but also reinforced his brand identity as a leading figure in AI art.

What sets Pindar apart is his ability to extend the NFT ownership experience into the physical world. For his Reflection collection, Pindar rewarded collectors with reflective metal prints of their specific NFTs, turning digital pieces into tangible works of art. These prints not only gave collectors a physical connection to their NFTs but also showcased the stunning interplay of light and material that mirrors the reflective themes in his digital work.

Pindar didn’t stop there. He further personalized the collector experience by creating customized postcards that he sent directly to his fans. These keepsakes blended the intangible appeal of digital art with the tactile charm of physical mementos, making the ownership experience even more meaningful. Through OneHub, Pindar demonstrated how digital and physical art can coexist, offering collectors rewards that transcend the screen and deepen their connection to his creative journey. His innovative use of the platform exemplifies how OneHub empowers artists to merge technology with personal engagement, enriching the collector experience.

Getting Started with OneHub

Onboarding

For artists new to OneHub, getting started is a straightforward and seamless process designed to put control back in their hands. The onboarding journey begins with the ability to consolidate your work. Artists can easily import NFTs from multiple chains and marketplaces, bringing their entire portfolio under one roof. This eliminates the challenges of fragmentation and provides a centralized space where fans can explore and engage with an artist’s complete body of work, regardless of where the NFTs were originally minted or sold.

Once the portfolio is unified, artists can move on to customizing their OneHub. The platform offers tools to personalize branding, choose a unique domain, and design a fan experience that reflects their creative vision. This ensures that every OneHub feels distinct and authentic, serving as an extension of the artist’s identity while offering a professional and cohesive presentation of their NFTs.

The next step is to activate subscriptions, a game-changing feature for building recurring revenue and engaging fans. Artists can offer tiered subscription plans, such as free, $1/month, or $10/month, each with its own unique perks. These tiers allow fans of all levels to participate, from casual supporters to dedicated collectors who want exclusive content and benefits. Subscriptions provide artists with a stable income stream while giving fans access to a range of experiences and rewards.

Finally, artists can fully engage and reward their fans using OneHub’s suite of interactive tools. Features like Daily Actions encourage fans to visit regularly and complete specific interactions, while leaderboards create a gamified environment that fosters friendly competition and loyalty. Benefit claims, such as access to exclusive NFTs or physical merchandise, add an extra layer of value for supporters, strengthening their connection to the artist and their work.

By combining these steps, OneHub empowers artists to build a personalized platform that not only showcases their NFTs but also nurtures a vibrant and engaged community. This streamlined onboarding process ensures that artists can focus on what they do best—creating and connecting—while leveraging the full potential of Web3 technology.

The OneHub Artist Playbook provides additional tips for maximizing your success on the platform.

Onboarding for NFT.NYC Artists

The team behind OneHub have also announced that the platform will play an important role in the June 2025 NFT.NYC event. 

The 2025 event will be the fourth to highlight emerging Artists in the NFT.NYC Community Artist Showcase – more than 10,000 artists from 100+ countries have made submissions.

This year, NFT.NYC’s Artist submission experience will be powered by OneHub, guiding Artists through a simple flow that verifies their submitted artwork with a Proof of Submission NFT.

During the submission process, Artists create NFT Tickets for the event, shareable NFT Posters, co-branded NFT.NYC merch and other “derivatives” featuring their submitted artwork.

Selected derivative works are displayed alongside their submitted work on their very own OneHub where fans can engage to increase the Artist’s chances of selection.

Pricing

OneHub provides flexible pricing models designed to accommodate artists at every stage of their creative journey. Whether you’re a newcomer to NFTs or an established creator with a large following, OneHub’s tiers offer a range of options to suit your needs and goals.

The $1/month Plan is an excellent starting point, allowing artists to launch their OneHub with almost no upfront cost. Under this plan, artists earn 45% of subscription and marketplace revenue, making it an accessible entry point for those looking to consolidate their collections and engage their fans.

For artists seeking greater customization and advanced tools, the $30/month Plan is ideal. This tier increases revenue retention to 90% and unlocks additional features, such as access to more blockchains and advanced analytics tools. It’s perfect for creators who are scaling their presence and looking for more sophisticated ways to engage their audience.

Finally, the $250/month Plan caters to high-performing artists and teams. With this enterprise-grade option, artists retain 95% of their subscription and marketplace revenue while gaining access to top-tier tools and features. This plan is designed for those who have a significant following and require advanced capabilities to manage and grow their creative ecosystem.

These flexible pricing models empower artists to scale their OneHub as their audience and revenue grow, ensuring the platform evolves alongside their creative ambitions.

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The Future of OneHub

What does the future hold for OneHub? We asked Bale.

“In the immediate future, we’re committed to empowering artists to generate income, alongside helping Fans to enjoy their NFTs,” he says. “In the longer term, we see OneHub becoming a web3 alternative to centralized creator-led platforms, particularly for digital assets that are perceived to increase in value over time and benefit from blockchain registration.
We see a world in which web3 provides an attractive way to monetize and trade creator content, with a decentralized governance structure.”

The platform plans to incorporate decentralized governance, allowing the community—both artists and fans—to have a voice in shaping its direction. This approach aligns with the principles of Web3, aiming to create a collaborative and transparent environment where user input drives meaningful improvements and innovations.

In addition to governance, OneHub is focused on enhancing fan engagement through expanded tools and features. By exploring deeper gamification systems, immersive fan experiences, and expanded benefits for NFT holders, the platform seeks to foster stronger connections between creators and their audiences. OneHub envisions a future where fans are more than just supporters—they are active participants in an artist’s creative ecosystem.

OneHub sees this as part of a larger shift toward making web3 the standard for creator-fan relationships. The aim is to give artists more control over their work and revenue streams while enabling fans to experience greater access and value through the NFTs they collect.

While these goals are ambitious, OneHub is committed to evolving alongside the needs of its community. By prioritizing tools for artists to monetize effectively and deepen their relationships with fans, OneHub aspires to help define what the next generation of web3 platforms could look like.