The Bored Ape Yacht Club has undoubtedly become one of the most popular projects in all of NFTs. After a fantastically fruitful fall, which saw the floor of the BAYC collection surpass 50 ETH, the iconic project has now announced plans to roll out its very own play-to-earn game.
A joint venture with Animoca Brands, the BAYC P2E game is expected to release in Q2 of 2022. Although little is currently known about the forthcoming release, considering Bored Apes’ growing reach into and presence within the music industry, this latest endeavor into gaming may well be one of the most significant brand expansions in all of NFTs.
In around eight months, the Bored Ape Yacht Club has become a poster child of the entire NFT ecosystem. Having amassed nearly $1 billion in secondary sales volume since release, Yuga Labs — the developers behind BAYC — have continued to conceive new ways to both reward BAYC collectors and onboard new community members.
With this latest move, Yugu will be partnering with Animoca Brands — creators of The Sandbox, Crazy Defense Heroes and more — to enter into what many believe to be the next big thing in blockchain tech: play-to-earn gaming.
“We’re excited to work with Animoca Brands to grow the BAYC universe and expand the utility and benefits offered to all Bored Ape NFT holders,” said a Yuga Labs spokesperson. “Animoca Brands is a trailblazer in the blockchain gaming space with a proven track record of delivering. We can’t wait to share more with the community about what we’re building.”
To learn more about the Bored Ape Yacht Club x Animoca Brands partnership, read the full press release here.
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Photos courtesy of BAYC and Animoca Brands.