Exclusive: P00LS Wants to Transform the Creator Economy With New Social Token Protocol

In an exclusive interview with the founders of P00LS, we dove into the launch of their new social token protocol, aiming to reshape the landscape of the Web3 creator economy. P00LS now enables any Web3 creator to launch their own non-speculative social tokens in under five minutes. The platform stands apart in the social token space by eschewing speculative practices in favor of creators and a brand-centric approach.

The recent development marks a pivotal moment for P00LS, which has distilled two years of insights into redefining its Creator Tokens. These tokens, distributed automatically on a weekly basis, align closely with a creator’s values, emphasizing audience engagement and loyalty. Hugo Renaudin, co-founder and CEO of P00LS, emphasized the platform’s commitment to serving creators without the fear of speculation, ensuring accurate and automatic rewards for community members.

“I wanted to build a protocol that served creators. And the only way to do that is to ask them what they want and need most. So with months of iteration, we can now help artists launch tokens – without fear of speculation and crash – to accurately and automatically reward their community,” said Renaudin.

Unlike most protocols, P00LS’ tokens are non-transferable, creating a safe environment for artists to understand and engage with their audiences. These tokens act like digital cookies, collecting data that empowers creators to manage their communities more effectively. The platform’s integrations with Web3 platforms such as Showtime and Lens further expand its impact, allowing creators like Black Dave and Cam Murdoch to use their tokens for exclusive access and collectible content.

Black Dave, an artist and creator of the KURO token on P00LS, lauded the platform for its artist-first approach, allowing him to forge deeper connections with his audience. This sentiment was echoed in our interview, highlighting the importance of ownership and direct audience relationships in the Web3 space.

“Working with P00LS on creating ideas that will establish a higher level of connection between myself and my audience has been a wonderful experience. They took an approach that puts what the artist is looking for first, and now I’ll be able to create better experiences for my whole community. I’ve loved being able to chat with the team at P00LS and have my ideas heard, and I love that P00LS called me into meetings to show and talk about ideas before just launching them. Too often are products made that have no input from the people that are using them, and P00LS made sure to involve us in the process,” Black Dave expressed.

From its inception, P00LS has collaborated with a variety of artists and brands, including YSL Beauty, Evan Mock, BLOND:ISH, Black Dave, and Shilly, to refine its Creator Token model.

P00LS’ ambition extends beyond creating social tokens. It aims to be a foundational protocol in Web3, fostering better social interactions between creators and fans. By moving away from speculation, P00LS focuses on empowering creators with audience ownership and direct relationships, a crucial and arguably needed shift in the creator economy today.

“I’m very bullish about this idea of creators’ ownership of an audience and of them having a direct relationship with their community. We believe web3 can be used to create better and more meaningful social interactions for creators in ways that are easy and intuitive for anyone to manage. As an industry, we need to move away from speculation, and that starts with trusting that decentralization can create fundamentally better experiences,” Renaudin told nft now.

In today’s digital world, truly owning one’s audience is fundamentally different in Web3 and with social tokens compared to traditional social media platforms. On platforms like Instagram or Twitter, creators don’t actually own their audience; they are subject to the platform’s control and policies. However, Web3 technologies and social tokens are changing this, allowing creators to establish direct, autonomous relationships with their audience. This shift means creators can directly communicate with their followers, control their own community data, and make independent decisions about their content, free from third-party constraints, thereby fostering a more sustainable and engaged creator-audience relationship.

As P00LS opens its doors to creators worldwide, its vision of a non-speculative, composable social token protocol is poised to redefine how creators interact with and reward their communities. Creators can now join the P00LS waitlist and find more information on their website.

Verified On-Chain