Ferrari Lead Designer Unveils Heartfelt NFT Tribute
Alessandro Fiori, the Lead Designer at Ferrari, is set to release an NFT on Oct. 11. His piece will drop exclusively with Exchange.art, a fine art platform on Solana that now also supports Ethereum transactions. Fiori releases his digital art under the name “Mr. Uramaki.”
The piece, named “After All This Time,” pays homage to a dearly departed person in his life. From an early age, Alessandro embraced the arts despite his family wanting him to pursue a career in medicine. After high school, Fiori moved cities to study Industrial Design with an automotive specialization.
Inspiration Behind the Piece
After college, Alessandro prioritized his career, sidelining his genuine love for art and design, his true form of self-expression. Yet, a unique first date with a special woman reignited this passion when he drew a sentimental sketch for her on a placemat—a gesture she cherished. Their bond grew, and for three years, every meal they had together became an opportunity for Alessandro to craft a new artwork, be it on a napkin or a scrap of paper. Sadly, she passed away in 2018, leading him to put away his art tools. To honor their anniversary and her fondness for New York City, Alessandro planned an exhibition showcasing the drawings he had given her. He now believes that Web3 offers the perfect platform to bring this touching tribute to life.
“As a designer, I’ve always believed that every creation has a story to tell,” said Fiori. “After All This Time” is my way of encapsulating the essence of my personal and professional journey into a single piece of art, and I am thrilled to share it with the world.”
After working at an Italian studio and working as a University lecturer. he later joined Ferrari’s design team. Fiori helped shape the interiors of iconic Ferrari models such as the Purosangue and the Supercar, which is slated for release in the next few years. His current role as a team leader involves overseeing the complete car design process, from the initial research stage through industrialization, all the way to the official vehicle presentation.
Blending the lines between digital artistry and classic art, Alessandro’s NFT piece showcases the merging of the two creative domains in his life.