Louis Vuitton

Louis Vuitton Joins Discord and Unveils Web3 Initiatives

BY Andrew Rossow

September 28, 2023

This week, Louis Vuitton announced its official presence on Discord in order to expand its digital engagement for its online communities. 

The Sept. 26 announcement also stated that this is the next milestone in the luxury fashion house’s ongoing commitment to innovate in the digital sphere, offering a platform for its followers to gain a deeper understanding of the Maison and fostering a closer bond between the brand and its digital community. This also includes providing them with an insider’s view into the latest offerings and sneak peeks behind the curtain.

Members will also have the opportunity to engage in meaningful discussions and share their own perspectives on various topics connected to innovation. This provides a unique platform for enthusiasts and experts to come together and foster creativity.

Turning to its VIA community, Louis Vuitton is also introducing a distinct phase in its Web3 VIA trajectory – a bespoke channel for the VIA community members. This space will serve as a hub for members to interface directly with the brand, brainstorm, and be a part of this exclusive digital experience.

Louis Vuitton & Web3

In June, Louis Vuitton debuted its VIA Treasure Trunk – its first foray into the emerging tech sector. For over 160 years, the luxury fashion house has been associated with its iconic LV Trunk that has served as a symbol of sophistication and craftsmanship. 

The highly coveted VIA Treasure Trunks act as “portals” into the Web3 realm, and were limited to only a few hundred pieces – carrying a hefty price tag of $41,000. With a series of digital keys, owners are able to unlock their trunk also with a physical counterpart. 

Fashion connoisseurs, innovation admirers, and devotees of digital craftsmanship are warmly invited to join Louis Vuitton’s Discord channel. 

Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-4.

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