‘The Masked Singer’ Is Getting Into NFTs With Its Own Marketplace

BY Anna Chan

October 13, 2021

The Masked Singer already dominates on television, and now, it’s venturing into the NFT space as well. The MaskVerse — a marketplace for the show’s digital collectibles as well as a game — debuts Oct. 13, Fox Entertainment and Blockchain Creative Labs announced.

According to the press release, The MaskVerse aims to make buying, selling and trading NFTs more accessible for mainstream users, while also “adhering to the technical principles important to crypto enthusiasts.”

The first stage of The MaskVerse’s rollout begins immediately, with a free NFT of Miss Masky, the singing competition’s digital mascot. The MaskVerse will continue its rollout throughout Season 6 (which launched Sept. 22) with weekly drops of Mask Packs, which will include character cards from the reality show. These packs will unlock a marketplace for collectors to buy and sell their NFTs to complete their sets, and will also give them access to other digital perch.

The game portion — powered by Eluvio — launches in November. Players who correctly guess which characters get the axe in the final six episodes of The Masked Singer will earn the chance to buy the Gold Mask packs that — should they be completed — provide access to prizes.


To participate in The MaskVerse, Masked Singer fans will need to create an Eluvio wallet. (Fox Corp. announced in August that it was investing in the blockchain media startup.) More information about the marketplace will also be available via The MaskVerse’s Discord.

Fox’s reality competition is the latest in pop culture to venture into the NFT space. WAX announced on Oct. 7 that the upcoming animated series Blade Runner: Black Lotus will see its characters as NFTs. Then in music, Kings of Leon became the first band to have their NFT song played in space. Hollywood business types aren’t sitting out either. Madonna’s manager Guy Oseary has signed Yuga Labs, the folks behind the influential Bored Ape Yacht Club NFTs, for what the creators call “ambitious projects.”

Photos courtesy of Fox Entertainment.

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