Mintify Expands Consumer Ecosystem with Magically Acquisition

In a strategic move to expand its consumer-focused offerings, Mintify has acquired Magically.gg from Redacted, marking a pivotal step in its mission to streamline onchain trading. The acquisition signals Mintify’s growing influence in the digital asset space, as it integrates Magically’s brand into its ecosystem of onchain applications.

Strengthening the Onchain Economy

Mintify has built a reputation as a fast and efficient onchain trading platform, boasting over 200,000 users and more than $70 million in trading volume. With this acquisition, the company aims to create a more seamless trading experience for Magically’s existing user base while enhancing its infrastructure to support a broader range of consumer applications.

Evan Varsamis, Founder and CEO of Mintify, sees the deal as a key move in advancing decentralized application adoption. 

“We see Mintify as a large umbrella for consumer brands looking to push adoption of decentralized applications that require tokens, trading functionality, and access to multiple blockchain networks simultaneously,” he explains. “Magically and the Redacted community are exceptional partners in helping us amplify our vision, we’re very excited to have them on board.”

A Strategic Alliance

The deal also includes an investment from Redacted, deepening the strategic relationship between the two companies. As part of the agreement, Redacted’s Jirasan and RDAC teams will gain access to Mintify’s upcoming token launch, $MINT, on Solana. This partnership underscores a shared commitment to pushing the boundaries of digital asset trading.

Shan Kumar, Co-Founder of Redacted, emphasized the benefits for Magically’s user base, stating, “Mintify has a strong history of consistently stepping up their game to include new chains and services. Magically users couldn’t be in better hands to benefit from a rock-solid trading experience, and we’re happy to be partnering with Mintify to continue to push the bounds of digital asset trading.”

 Looking Ahead

With the integration of Magically, Mintify continues to position itself as a leader in the onchain trading space, offering both traders and developers a robust, consumer-friendly infrastructure. The acquisition also sets the stage for the launch of $MINT, further solidifying Mintify’s role in shaping the future of decentralized trading.

As the industry moves towards greater adoption of onchain solutions, Mintify’s latest move highlights its commitment to innovation and accessibility, ensuring that users across different blockchain networks can trade with speed, security, and ease.

To learn more about Mintify and its evolving ecosystem, visit Mintify’s website.