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RadioShack Is Back From the Dead As a Web3 Brand

BY Langston Thomas

June 24, 2022

Just when we thought the 2022 crypto timeline couldn’t get any crazier, deceased American tech retailer RadioShack has been resurrected on Twitter as a snarky Web3 brand. Instead of a one-stop-shop for batteries, computer cables, and remote-control toys, the once-beloved electronics dealer has been reinvigorated as a cryptocurrency swap

RadioShack has actually existed as a Web3 company for a couple of years now (don’t fret, this isn’t some sort of Mandela effect) thanks to the handiwork of entrepreneur investors Alex Mehr and Tai Lopez.

It all dates back to November 2020 when the aforementioned Mehr and Lopez made headlines after they bought RadioShack out of bankruptcy. While the deal definitely raised some eyebrows at the time, the company’s recent social media campaigns have been drawing quite a bit of attention in the NFT and crypto space.

Reportedly spearheaded by influential NFT collector fxnction, the RadioShack Twitter as of late has been on a tirade, roasting NFT traders, calling out other discontinued brands, and engaging in witty (and sometimes vulgar) back and forths with members of the NFT community. Yet it seems the stunt was mostly a bid for the attention of the greater NFT ecosystem as RadioShack looks to compete with other crypto swaps and exchanges during a bear market.

Stunt or not, once the news was out that fxnction was behind RadioShack’s snarkiness, many other prominent NFT personalities joined in on the joke, engaging in some (probably much-needed) blockchain comedy relief. Although it remains to be seen if RadioShack will keep up its streak as a hot topic, the simple fact that a retro brand has transformed into a fully-fledged Web3 entity is truly incredible.

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