Rarible Introduces RaribleX: A Marketplace for Web2 Brands

BY Andrew Rossow

November 01, 2023

Rarible, an NFT platform and marketplace, announced the launch of its newest turnkey product on Nov.1 – RaribleX. 

The new marketplace solution is designed to eliminate the friction of launching an NFT drop or powering a custom secondary marketplace by empowering traditional brands and developers with a number of advantages – most notably, one that sets custom fees and enforces royalties throughout the entire RaribleX platform. 

In August, Rarible made its position on royalties crystal clear after OpenSea (again) changed its stance on enforcing creator royalties, taking to X (formerly Twitter) to say that it stands in solidarity with creators and artists and will continue to use the hashtag #StandForRoyalties to pledge its support for those who have made this Web3 infrastructure what it is today.

RaribleX’s launchpad delivers a digital asset distribution platform with Open Edition drops, auctions, and specialized collection minting. It allows creators to design custom marketplaces, aggregating listings from multiple blockchains and NFT platforms to establish a secondary marketplace.

The platform presents a brand-centric, user-friendly interface, emphasizing community engagement, and streamlines transactions by integrating with prominent crypto wallets like MetaMask and Coinbase on Ethereum and Polygon, complemented by credit card payment options.

“We’ve been building RaribleX with brands like Mattel and MacFarlane Toys in stealth for some time now,” Rarible co-founder and chief strategy officer Alex Salnikov told nft now.

“We’ve been building RaribleX with brands like Mattel and MacFarlane Toys in stealth for some time now.”

Alex Salnikov

Its other iconic intellectual property collaborations also include the Smurfs, Barbie, DC Comics, Jagermeister, and Animoca Brands.

“To see some of these custom marketplaces hit over 1 million USDC in GMV in under six months is wild. It just goes to show how NFTs are more than just a fad – they’re a game-changer for brands in terms of creating new channels of revenue and connecting with communities and fans in meaningful ways,” Salnikov continued.

Alexei Falin, co-founder and CEO of Rarible, also envisions RaribleX as a “user-centric hub,” helping to arm brands with the right tools to “introduce standout digital offerings.”

Through Rarible’s audited smart contracts and robust infrastructure that is supported by the $RARI token, the platform wants to ensure a safe and secure marketplace experience for mainstream brands, creators, and their users in addition to offering an intuitive interface that caters to those just coming into the Web3 conversation, as well as seasoned traders. 

Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-4.

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