Win UEFA Champions League Final Tickets With Mastercard’s New Web3 Game

BY Lorepunk

February 07, 2024

How knowledgeable are you about soccer (what the rest of the world, outside the United States, calls football?)

If you are confident about your football trivia skills, you might want to dive into Mastercard’s new web3-powered challenge, where you have a chance to win tickets to the UEFA Champions League Final at London’s Wembley Stadium.

The competition takes place on Mastercard’s new Pass to Priceless—a web3-enabled platform that allows community members to collect free NFTs, which grant access to exclusive experiences in sports, entertainment, fine dining and more.

The competition will take place in real-time; from Feb. 13 to June, thirty minutes before each UEFA Champions League Tuesday match begins, a fresh round of the trivia contest will open.

Round winners will receive match tickets, and will rise on the contest leaderboard. After the April 30 semi-final UEFA Champions League match, the person at the top of the leaderboard will win the grand prize of tickets to the final.

Credit: Mastercard

To Mastercard’s team, the trivia competition is a natural extension of their decades-long existing partnership with UEFA.

“As a UEFA Champions League partner of 30 years, we know first-hand the unwavering passion that football fans have for the game, so we’re excited to leverage our Web3 platform, Pass to Priceless, to put their passion and knowledge to the ultimate test,” Beatrice Cornacchia, Mastercard’s Executive Vice President of marketing and communications for Europe, said in a statement. “Through our football-focused trivia competition, we are bringing together the football community beyond the field, connecting them to priceless possibilities and celebrating the very best of the UEFA Champions League,” she said.

If you want to get involved in the competition, you’ll need to get a Mastercard NFT: go to and pick up a free Mastercard X UEFA Champions League branded NFT. Powered by Moonpay and with a front end designed by web3 creative agency Otherlife, this free NFT unlocks the quiz and prizes for contestants.

To get an edge in the trivia challenge, you can refer friends to the competition—this will earn you “free kicks” that allow you to skip a trivia question you’re absolutely stumped on. You can also earn a “Share the Love of Football” NFT for referring.

Pass to Priceless, a partnership between Mastercard and MoonPay, also features a novel authentication technology, IndexedDB, which securely stores user login credentials within MoonPay’s widget. This is an important replacement for traditional authentication cookies, as Google plans to sunset third-party cookies in 2024.

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