
Welcome back to the Now Newsletter. I’m Matt Medved.
It’s Frieze week here in New York — which means a nonstop blur of gallery openings, cocktail circuits, and after-hours art world energy.
Last night, I dropped by Ledger’s meetup at Pubkey — a quirky Greenwich Village dive bar that feels like it was coded into existence by Bitcoiners. Complete with a real-time LED wall tracking Bitcoin’s price and cocktail names like “The Orange Pill,” the spot drew a sharp crowd of artists, collectors, and builders from across the web3 space.
Between impromptu photo shoots with Dave Krugman and Oveck, I found myself in a candid market conversation with a digital art dealer. “Bitcoin’s at $97K?” she asked, incredulous, pointing at the cheery red LED ticker overhead.
The question’s implication was clear: if Bitcoin’s booming, why aren’t NFTs — or altcoins, or any other sector for that matter — feeling the love?
It got me thinking about how crypto cycles diverge — and how the space experiences the wealth effect differently. Right now, institutions are euphoric, positioning for the long term, while more crypto-native investors and creators are still trudging through a kind of ambiguous malaise.
This sentiment is reflected in the statistics. Today, Bitcoin dominance hit a staggering 65.4%, marking its highest level in four years. So what’s driving the shift? Let’s dig into what’s really going on.
The Bitcoin Dominance chart is one of the most ruthless things I've ever seen. 3 years straight of destroying alts and no signs of stopping. pic.twitter.com/7zx1A0ePtt
— ₿ Isaiah 58k Gang (@BitcoinIsaiah) May 6, 2025
📈 5 Reasons Why Bitcoin is Dominating
For the past decade, the crypto market has marched to the rhythm of Bitcoin’s drum. Its cyclical booms and busts have been predictable, almost reassuring in their consistency. Yet, something has shifted over the past year. As Bitcoin soared past $100,000, buoyed by institutional billions and a friendly incoming administration, the rest of the crypto universe has largely languished. Bitcoin, it seems, is no longer leading a unified crypto front; it’s breaking away entirely.
Historically, Bitcoin’s four-year halving cycle, when mining rewards diminish, reducing new supply, has signaled a new bull run. The narrative was predictable: Bitcoin rises first, followed by an “altseason” where speculative capital floods smaller cryptocurrencies.
The past twelve months have broken this pattern. Despite Bitcoin’s meteoric rise since the April 2024 halving, altcoins have underperformed, with Ethereum trading below previous peaks and Solana barely setting a new all-time high before plummeting by nearly 60%. Meanwhile, NFTs have plunged by 90% in trading volume, reflecting a market sobering after speculative excess.
As mentioned, Bitcoin dominance eclipsed 65.4% today, the highest it’s been in four years. Why is this happening? Here are five factors.
Bitcoin investors are pouring capital into the ETFs at a faster pace than gold investors are putting money into gold ETFs.
— Anthony Pompliano 🌪 (@APompliano) May 7, 2025
This tells me the market is preparing for bitcoin to rip higher. pic.twitter.com/QekAmZAUU7
1. Institutional Capital
At the heart of Bitcoin’s decoupling is institutional adoption at an unprecedented scale. January 2024 marked a turning point, with the U.S. SEC’s approval of spot Bitcoin ETFs, including BlackRock’s iShares Bitcoin Trust. Institutional money rushed in with startling velocity; BlackRock’s fund alone reached $50 billion faster than any ETF in history. This new, serious money (ex. pension funds, hedge funds, corporate treasuries) seeks stability, legitimacy, and a hedge against inflation and economic uncertainty. Bitcoin offers all three.
Arizona just passed the first state Bitcoin reserve law. North Carolina followed. Who’s next?
— Now Media (@nowmedia) May 1, 2025
In a special-edition newsletter, @AlejNavia breaks down the rise of state-led Bitcoin policy — and why it matters now more than ever ↓ pic.twitter.com/guZB3gSjfX
2. Government Adoption
Governments, too, have entered this narrative shift. Once dismissive, several nations have now begun to consider Bitcoin as a strategic reserve asset. El Salvador’s gamble no longer looks like folly; Fidelity even suggests central banks may follow suit, accumulating Bitcoin to diversify away from traditional sovereign assets. Just this week, New Hampshire became the first U.S. state to sign a strategic Bitcoin reserve bill into law. The regulatory environment, historically crypto-hostile, has ironically reinforced Bitcoin’s primacy. Bitcoin is acknowledged by agencies like the SEC and CFTC as a commodity or a unique asset class, distinctly not a security. Even as U.S. regulations ease under new SEC chair Paul Atkins, this clarity has become its shield.
Is @pumpdotfun bad for crypto? 💊
— Now Media (@nowmedia) April 17, 2025
In this week's newsletter, @mattmedved breaks it down:
In crypto, speculation isn’t a byproduct — it is the product ↓ pic.twitter.com/1bt5sgB7sD
3. Fragmented Liquidity
In previous cycles, liquidity predictably flowed from Bitcoin into altcoins, fueling widespread, speculative rallies that defined the euphoric peaks of crypto bull markets. But the landscape has fundamentally changed. Today, in the Pump.fun era, launching a token has never been easier, resulting in countless new projects relentlessly competing for attention. The sheer volume of memecoin launches, each promising quick returns and viral gains, has fragmented available liquidity across an endless array of speculative and extractive gambles. With capital and attention spread so thin, the concentrated momentum needed for a genuine altseason may never materialize.
JUST IN: BlackRock says #Bitcoin is a hedge against geopolitical uncertainty and monetary risk. pic.twitter.com/hgzqprtp60
— Watcher.Guru (@WatcherGuru) June 27, 2024
4. Safe Harbor
It’s ironic that Bitcoin, once castigated by the financial system as volatile and fringe, is now viewed as a stodgy institutional asset. Its price action responds more to interest rates, inflation, and geopolitical shocks than to crypto-native news. When banks like SVB and First Republic collapsed, Bitcoin rallied. Even hot CPI prints in late 2024 and early 2025 didn’t dent its momentum. It’s behaving like a “chaos hedge,” with institutional investors increasingly treating it as digital gold. Amid recession fears and global uncertainty, Bitcoin is seen as crypto’s safest bet, and that perception is becoming reality.
disconnect between expected returns and growth past few years
— Ansem 🦋 (@blknoiz06) March 31, 2025
eth traded at $8 early 2017 to $1400 by eoy
$80 to $4000 covid cycle + various other alts doing well + defi breakout
this cycle most missed solana bc thought was dead & over-risked on riskiest onchain tokens & ct…
5. No Breakout Use Case, No Wealth Effect
Every major crypto cycle has been driven by a breakout use case that pulled capital, talent, and attention into orbit — ICOs in 2017, DeFi in 2020, NFTs in 2021. As Ansem noted, this time, there’s no center of gravity. The closest thing to a breakout has been the memecoin boom, built on Pump.fun and speculative virality. But meme markets burn fast and rarely compound. Emerging sectors like stablecoins, RWAs, and crypto-AI are still too early and under-monetized to drive meaningful returns. The ecosystem is haunted by a sense of missed opportunity: portfolios are flat, conviction is low, and there’s no clear vision uniting builders or investors. Without a catalytic use case, there’s no wealth effect — and without that, there’s no rising tide to buoy altcoins and NFTs. There’s just Bitcoin.
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