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Unlocking Digital Luxury With mmERCH, Seedphrase & Swarovski

BY nft now Staff

October 02, 2024

Dive into the fascinating world of digital fashion and luxury with our exclusive interview from New York’s Swarovski store, featuring a conversation on the groundbreaking mmERCH Seedphrase Collection with mmERCH’s Colby Mugrabi, Seedphrase, and Now Media’s Matt Medved.

Discover how Seedphrase and Mugrabi sparked a partnership, leading to a unique blend of web3 innovation and traditional luxury with Swarovski and Christie’s. Learn about the roles of Claire Silver in creating exclusive artwork and the introduction of gamified, luxury hoodies enhanced with Swarovski crystals.

The mmERCH Seedphrase Collection is now unveiled on OpenSea and available for the public mint on mmerch.xyz from 11 a.m. ET on October 2. As of the latest update, the “Ultra-Luxe Five” collection of mmERCH Seedphrase hoodies, which are embellished with Swarovski crystals and created diamonds, fetched over $37,600 at Christie’s auction.

Join us to explore how this collaboration is not just pushing the boundaries of fashion, but also making it accessible to traditional fashion and art collectors.

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