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Behind The Drop: The Making of Tristan Eaton’s G.E.M.M.A. Generative NFT Drop

BY Langston Thomas

January 11, 2022

Over the years, Tristan Eaton has continued to prove himself to be anything but conventional. From designing iconic toys to creating some of the most visually striking public murals to ever exist, Eaton is regarded as an artistic maverick, and is now endeavoring to innovate in yet another field with his first large-scale NFT project.

Following his successful entry into the NFT space via the E.M.M.A. collection, Eaton now hopes to further democratize his art with a 5,000 supply NFT drop called G.E.M.M.A. (Generative Electronic Museum of Metaverse Art). Priced at 0.1 ETH each, the collection is set to go live via GEMMA.art on Jan. 12 at 7 p.m. ET.

In our latest installment of Behind The Drop, we were honored to take a look behind the scenes at Eaton’s comprehensive new generative collection. By importing a wide array of elements that embody his impressive, layered collage style into an auto generator, Eaton has created an entire multiverse of unique art.

“My philosophy is to build a universe and invite people into it,” Eaton tells nft now. “I’m not trying to knock on anyone else’s door. My door’s wide open, come in and see my world.”

Having risen to prominence as a teenager, Eaton began designing toys for Fisher-Price at age 18 before going on to launch the legendary KidRobot brand. After solidifying himself as one of the founders of the designer toy movement, Eaton switched gears and founded Thunderdog Studios, where he worked on original art and design for top-tier brands like Nike, Universal and more.

Now, in this next evolution of his career, Eaton has pivoted again. As NFT technology has presented new opportunities for artists to digitalize their work, extend their fanbase and create new revenue streams, the LA-based artist seems to have gone full steam ahead, adapting his artistic identity to be encompassed within the weird wide world of non-fungibles.

“The NFT world is so unique and so interesting,” Eaton tells nft now. “No matter who you are in the real world, you start from zero here. Doesn’t matter what kind of celebrity you are, how famous you are – you have to start from scratch in the NFT world.”

Watch our full Behind The Drop video here and learn more about G.E.M.M.A. via the project website here.

Photos courtesy of Tristan Eaton.

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