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DC Comics Believes Batman NFT Drop Will Be a “Watershed Moment”

BY Rupendra Brahambhatt

April 01, 2022

Looks like 2022 is going to be a special year for all Batman fans. On the heels of the brand’s latest film, The Batman, DC has announced the drop of 200,000 unique 3D-rendered Bat Cowl NFTs that will go on sale starting April 26. The Bat Cowl is a unique Batman-inspired digital art collection featuring multiple bat headpieces that are important to the superhero’s 83-year-old history. 

Each NFT in the Bat Cowl collection will cost buyers $300 and can only be purchased from DC’s official NFT marketplace nft.dcuniverse.com. In order to provide its fans with a hassle-free NFT experience, DC has partnered with Palm NFT studio and Daz 3D for their project. The studio claims to facilitate the NFT sale process with a low gas cost and fast transaction facility. 

Although Bat Cowl tokens are the first official Batman NFTs, they are not the first non-fungible tokens from DC. Last year, the company unveiled its first spinning floppy disk NFTs that were given for free to all the fans who signed up for the DC Fandom event, and recently DC launched trading card NFTs in association with Hro. Moreover, DC’s parent company WarnerMedia is already making big leaps in the NFT space with the music and movie-related NFTs from its other subsidiaries, Warner Bros. and Warner Music Group

What does the arrival of Batman in the NFT world mean?  

Since Batman is such a powerful pop culture phenomenon, the release of Bat Cowl NFTs from DC is pretty significant. One can imagine the popularity of the Caped Crusader from the fact that to this date, the latest Batman movie has earned more than $650 million at the global box office. The arrival of a superhero like Batman in the NFT space is a strong sign of the growing influence and acceptance of NFTs in the mainstream media. Plus, this is likely to increase the interaction of comic book fans and artists with NFTs. Palm Studio’s Chief Content Officer Matt Mason said in a press release, “this drop represents a watershed moment for NFTs.”

According to DC, the Bat Cowl collection is much more than just digital collectibles. The company is planning to integrate the NFTs into the future DC comics stories and “aiming to expand utility for Bat Cowl holders every 52 days in areas such as augmented reality, metaverse integration, and expanded wallet capabilities.” Moreover, the bat NFTs will enable fans to participate in the DC universe with their unique identities and earn rewards. Buyers will also get access to the DC Universe fan forum, a private online space where fans can explore physical collectibles, behind-the-scenes content, merchandise, and selected fan events.

While talking about the design of Bat Cowl NFTs, Jim Lee, Chief Creative Officer at DC, said in the company’s press release, “through the introduction of carefully curated colors, textures, and upgrades—the end results offer a take and taste for every kind of Batman fan out there and serve as powerful ways for all of us to make a timeless icon our very own.”

DC believes that its upcoming NFT collection is an exciting opportunity for Batman fans across the globe. They are confident that their Bat Cowl NFTs will bring the superhero and his fans closer than ever.

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