Yuga Labs To Host Inaugural Yacht Club Open House in Hong Kong

BY Andrew Rossow

October 12, 2023

Yuga Labs, the parent company of blue-chip NFT collections Bored Ape Yacht Club (BAYC), CryptoPunks, Meebits, 10KTF, and Otherside, announced its premiere Yacht Club Open House that will take place in Kai Tak, Hong Kong on November 5, 2023. 

While BAYC events have been historically exclusive, the Open House is a refreshing departure — a rare, ticketed occasion open to non-members. The event will take place directly after Yuga Labs’ ApeFest 2023.

As a members-only urban exploration fest spanning two days, the Open House is emblematic of Yuga Labs’ strategic vision of becoming “the entry point for the next wave of Web3 users,” despite its exclusive and segmented world that is outside the budget of the average consumer. 

From the transformative role of gaming in the Web 3.0 landscape to the instrumental value of IP for burgeoning brands and the expanding horizons for artists and museums in the digital domain, the Open House will take what Yuga says is a “comprehensive deep dive” into the future immersive internet – something that most companies in the Web3 landscape have avoided at the expense of FOMO and hype.

The Open House promises a comprehensive deep dive into the innovative realm of Yuga Labs and the burgeoning immersive digital universe. Attendees will be enlightened on a spectrum of subjects, “The key to web3 is greater adoption and people seeing the benefits it can offer,” said Daniel Alegre, CEO of Yuga Labs. “That’s why we are thrilled to welcome every single person—from community members to the crypto-curious—to our first-ever Open House for a memorable experience focused on the future of storytelling, music, gaming, and more.”

The event will feature insights from eminent personalities like Illa DaProducer, a 12x platinum Grammy-nominated maestro; Yat Siu, the visionary Co-Founder and Executive Chairman of Animoca Brands; Eric Reid, the General Manager of Otherside at Yuga Labs; and Michael Figge, Yuga Labs’ Chief Creative Officer, among others.

Tickets are available on a first-come, first-served basis through Tokenproof

Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-4.

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