Impact Theory Studios Announces Holiday-Themed NFT Project MerryModz

BY Langston Thomas

November 09, 2021

Tom Bilyeu’s Impact Theory Studios announced a new NFT project called MerryModz on Tuesday, Nov. 9. The news, paired with a new teaser video for the forthcoming project, comes just a month after Impact Theory launched its now coveted Founders Key NFT collection.

MerryModz is a holiday-themed generative NFT collection created Bilyeu and celebrated artist/creator Francisco Herrera, who has worked with Disney, DreamWorks, Marvel and more. Bilyeu will be hosting a special event in the Impact Theory Discord to elaborate further on the project, which has been teased for nearly a month.

“I’m super excited about Merry Modz. It’s our first major, story-based NFT drop,” Bilyeu tells nft now. “We’ve got an insanely talented team of roughly 50 creatives (including people we’ve procured from Disney and Netflix) who are developing the project from NFTs to video games, and ultimately to an animated feature film.”

MerryModz is set for a Nov. 15 launch, and will be available to collect that day only to owners of the Impact Theory Founder’s Key NFTs; the public sale goes live on Nov. 16. Leading up to the drop, the Impact Theory community will get a glimpse into the project, with three characters to be revealed this week and two next week.

Bilyeu, who is co-founder of Impact Theory and Quest Nutrition, has a long track record as a creator and innovator, which has led to him flourishing in the 2021 NFT space. His reach also continues to extend beyond his own multifaceted brand: The influencer recently joined the nft now crew at NFT.NYC for our livestreamed panel with Quentin Tarantino to discuss NFTs and the future of entertainment.

This latest endeavor from Bilyeu and Herrera feels perfectly aligned with Impact Theory’s mission of impacting culture through developing empowering content across the most popular forms of media. To learn more about MerryModz, visit the project’s website.

Photos courtesy of Impact Theory Studios.

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