Tom Bilyeu is a storyteller with a fantastical personal narrative. Having worn hats in numerous different industries from film to nutrition to technology, he brings an incredibly unique perspective on NFTs and what its ecosystem means for future commerce.

As CEO of Impact Theory Studios, Bilyeu is on a mission to use storytelling to impart growth mindsets amongst people. Through content, characters, stories and more, he hopes to connect with people on a visceral, emotional level and help change their frame of reference for the world.

Bilyeu is a testament to the belief within the NFT community that those from all walks of life (especially the entertainment industry) will eventually find their way into NFTs. And when it come’s to his specific case, it didn’t tae much to persuade Bilyeu to go all in.

“It’s going to be in a real moment of disruption that you’re going to be able to really make moves, and that moment ended up being NFTs,” says Bilyeu. “I found out about NFT’s on a Monday, and by Tuesday, we had allocated millions of dollars in budget to building out platforms and projects.”

On this episode of the nft now podcast, Tom Bilyeu discusses how he got into NFTs, what his company hopes to utilize NFTs for, how NFTs democratize media and more.

It didn’t take long for Bilyeu to become an NFT maximalist. Having seen the potential of non-fungible space early on, he says the communities being built now are the first to have the ability to front-run institutions.

“We’re now in a space where the community is going to share in the profits of projects,” says Bilyeu. “So they’re able to place a bet on something and say, ‘hey, I really believe in this creator, so I’m going to invest by buying a piece.’ The creators get that initial lump sum, and then obviously royalties; but if it goes up in value, the community makes money.”

As the market continues to become saturated with every passing week, Bilyeu has kept a close eye on which project’s models are working and which aren’t. From what he’s seen, there are two identifiable ways in which a project can succeed in the long term.

“My hypothesis is that there are only two ways for a project to sustain,” says Bilyeu. “You either become so valuable financially that you can build a real community, or you get so good at telling a story that people are getting a double sided value of ‘I like the collectible, it’s going up in value,’ and ‘I also have emotional resonance with the IP itself.'”

Be sure to hit subscribe and stream our full conversation with Tom Bilyeu here.