Adidas /// Studio unveiled its RESIDENCY program for emerging artists in web3 with an audiovisual activation at Gateway Korea featuring limited open editions and exclusive merch. Bringing together adidas /// Studio’s Global Head of Communications & Activation Stacey King and featured artists Adra Kandil and MonkeeMoto, this panel dives deep into the footwear giant’s vision for web3 and how artists can benefit from community-centric brand collabs.

In this talk, we cover Adidas’ vision and strategy for web3, how artists can land brand partnerships, and how brands can authentically build community.