Generative art and skincare?

While it may seem an unlikely marriage, Shiseido’s embrace of web3 offers key insights for brands

Learn more in this panel hosted by Shiseido at Gateway Miami, featuring Art Blocks founder Erick “Snowfro” Calderon, and artist Jen Stark and moderated by Alessio Rossi, Executive Vice President of Shiseido Americas. The speakers explore the global beauty brand’s “Future Reflections” generative art collection, which features artists Stark, Kaoru Tanaka, Hannah Yan, and Robert Hodgin and is powered by Art Blocks Engine.

In this talk, we cover why Shiseido embraced generative art, how free mints make sense for brands, exclusivity and inclusivity in community-building, and more.