The Nelk Boys are well known on YouTube. They have more than 7.23 million subscribers, and their videos regularly get tens of millions of views. But recently, they branched out into a new area of creation — NFTs.

The Nelk Boys are actually a YouTube collective, as opposed to a single individual. They made a name for themselves through a variety of videos in which they are typically seen pulling pranks, partying, or just going about their days.

Then in January of 2022, they announced that they would be launching an NFT project, which was the Full Send Metacard NFT collection.

The Nelk Boys get into NFTs

On the OpenSea page for the collection, they explained that the purpose of the project was to launch a number of branded ventures in both the physical world and metaverse, with the ultimate aim of creating a multi-faceted Full Send brand. Some of the ventures they outlined for Full Send include lounges, gyms, festivals, casinos, and restaurants.

The Discord server for the collection quickly gained a massive following, bringing in 121,000 members in just about 12 hours.

The project went live on January 19, and the collection sold out in minutes. The Full Send NFT was available for mint for 0.75 ETH, which was roughly equivalent to $2300 at the time of launch. With 10,000 Full Send Metacards available, the project sold for close to $25 million in total value.

As top-tier content creators and professional community builders, the Nelk boys are carving out new ways to bring NFTs to the masses, and they are actively working to introduce their community to web3.

In our latest episode of the nft now podcast, we were joined by Kyle Forgeard, one of the Nelk founders, and John Shahidi, the President and Manager of Full Send and Nelk. We discussed how Nelk got into NFTs, how NFTs can change the economic model for creators who built a following in web2, and more.

Hit subscribe and jump into our full conversation with them, where we cover NFTs as a model for community ownership, new methods of crowdfunding, and much more.