OneOf is poised to become a force to be reckoned with in the world of music NFTs. Built for the stated purpose of connecting fans and collectors with their favorite artists, the platform is actively helping bridge the gap between the music industry and the NFT ecosystem.

With a seasoned founding team that have individually operated at the highest levels in media, music, entertainment, and technology, OneOf has only unveiled the tip of the iceberg of what’s to come from the platform. With backing from legend Quincy Jones and a star-studded drop lineup including Doja Cat, iHeartRadio and more, the founders of OneOf have confidence that NFT technology will play a big part in the future of the music industry.

Their NFTs center around three different areas of interest: recorded music, music experiences and music memorabilia. OneOf isn’t looking to be the biggest marketplace in NFTs, they’re hoping to reach a massive audience of already devout music lovers, help shepherd them into the next paradigm of media and entertainment, and redefine how artists can make a living.

“The ability to sell a million NFT’s for $10 is possibly better, for some artists, than selling one NFT for $10 million,” says OneOf co-founder Adam Fell. “It’s the ability to engage your fanbase and use this technology to communicate with your fanbase.”

On this episode of the nft now podcast, we talk with OneOf CEO-Lin Dai, COO-Joshua James, and co-founder Adam Fell about how music NFTs can improve, and what they’re doing to usher in the future.

OneOf has also set out to tackle some of the problems that the NFT space faces, including sustainability and accessibility. The fan backlash that some musicians have faced due to misinformation about the environmental impact of NFTs motivated OneOf to build on the Tezos blockchain.

“(OneOf) is something that we think is a gateway for the next 100 million users who aren’t crypto native, who aren’t on the blockchain to really get into the ecosystem. We want to make sure their first experience is something fun and easy,” says Dai. “Our product is different than many other existing NFT platforms. It’s not built for crypto technologists, it’s built for the average fan.”

It’s no secret that there are numerous barriers that prevent consumers from taking an active interest in NFTs, but the OneOf team feels they can be overcome.

“We’ve solved the technical barrier to entry, but there’s a psychological barrier that we’re spending a lot of time working on,” says Joshua James. “This is not just for people that know how to find a wallet, set things up and spend an hour and a half onboarding themselves. So that’s something that we’re working on pretty hard as well.”

Be sure to hit subscribe and stream our full conversation with the founders of OneOf here.