Is Fashion Week Going Digital?
The Fabricant is a leading digital-only fashion house based in the Netherlands, establishing the concept of non-physical couture. They are known for creating and selling the first fashion NFT in 2019 for $9,500 and have partnered with the likes of Off-White, Google, H&M and Adidas.
They recently released their Primal Rave collection, remixing elements of Dutch culture from the 17th century-traditional dress to 90s gabber wear.
In this episode, we cover Fashion Week going digital, how digital fashion will go mainstream, sustainability in digital fashion, and much more.