VeeFriends’ President Andy Krainak on Creating Community Utility


VeeFriends’ President Andy Krainak on Creating Community Utility

NFT Now Podcast Season: 1 Episode: 35

December 01, 2021

Gary Vaynerchuk may seem like a single, entrepreneurial powerhouse, but it takes a village to tackle the numerous different facets of his brands and projects. And when it comes to working behind the scenes on all things Gary Vee, Andy Krainak has been there every step of the way.

Now president of VeeFriends, Gary Vee’s popular NFT project, Krainak has worn many hats throughout his career. As someone who has helped build the personal brand of one of the most prominent influencers in NFTs (and far beyond), Krainak has a proven track record as a community builder, and he’s now focused his expertise toward web3.

“I think my biggest piece of advice to anyone who wants to start an NFT project is to start a Discord tomorrow,” Krainak tells nft now. “You need to have talented people who understand how to do customer service, customer support, content programming, but also you’re creating a community.”

On this episode of the nft now podcast, Krainak discusses what VeeFriends is and how it works, how to foster and manage an engaged community, and more.

Most NFT projects launched in 2021 have one thing in common: success in the form of a robust community. In a market saturated with PFP projects, community building remains one of the single most important factors to take into account when planning or collecting a project.

With VeeFriends, Krainak has closely charted what works and what doesn’t in terms of NFT community building. Even citing the project he presides over, he says it’s the fine details — like drop date — that can have a significant impact on endeavors within the NFT space.

“I would suggest not putting a flag in the ground until you feel really confident about where you’re at with your project,” Krainak tells nft now. “Aside from that, keep it simple. I think a lot of people try to come up with all these ways to have a lot of utility, but it can very easily become complex. There were three or four projects that I really liked, but I had to drop out because I just couldn’t follow along with what they were saying and what they’re trying to do.”

Hit subscribe and jump into our full conversation with Andy Krainak, and find out how to balance creating value for NFT holders with the barrier to entry and more.


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