What Porsche’s Web3 Debut Means for the Future of Luxury
Porsche, one of the most iconic brands in the luxury auto space, is making its move into Web3. In November 2022, the company unveiled its 7,500-piece NFT collection based on the classic Porsche 911. Starting in January, collectors will be able to help shape the design of their digital token by choosing a “route” — selecting from Performance, Lifestyle, or Heritage options. These routes reflect a particular characteristic of the company’s brand identity and will modify the overall design of the NFT itself, resulting in a truly unique experience.
However, this NFT collection is only the beginning of Porsche’s Web3 plans. At nft now x Mana Common’s The Gateway during Miami Art Week, Porsche’s Deniz Keskin and Lars Krämer took the stage along with Patrick Vogel, Super Creative Director ALT/SHIFT, and artist Vexx to discuss what’s next for the company’s Web3 efforts.
Down the line, Porsche states that holders will be granted exclusive access to physical and virtual merchandise, along with entrance into Porsche community events. Further down the road, Porsche has also expressed interest in bringing the purchasing experience of its luxury vehicles into Web3, along with further securing its supply chain through blockchain technology.
In our latest episode of the nft now podcast, we cover what excites the Porsche team about Web3, the importance of collaborative NFT creation, how they plan to use this technology to reward their most loyal customers, how they’re expanding Porsche’s brand ethos into this new digital realm, and the intersection of Web3, NFTs, and the luxury space.
Disclaimer: This article is published in partnership with Porsche.