Shannon Snow is the COO of World of Women (WoW), one of the world’s leading mission-driven NFT brands celebrating representation, inclusion, and equity in web3 and beyond. Before WoW, Snow worked in big tech; she led U.S. Entertainment at Meta and spent more than a decade at Google building and leading teams. Although she only came on as WoW COO about a year ago, Snow was a holder of the project and passionate about the world of web3.

World of Women was founded in July 2021, a time when there were other PFP collections on the market, but few featuring women avatars. Since then, the project has done more than $150 million in total volume on OpenSea, boasts 14,000 holders and collectors worldwide, and has a community that includes Eva Longoria, Reese Witherspoon, and Shonda Rhimes.

This week, WoW is holding its Spring Artfest, a quarterly celebration of art and creativity that runs through May 25.

In this episode of the nft now podcast, we cover why Snow chose to transition her career from web2 to Web3, everything to know about the WoW Spring Artfest, what role art plays in WoW’s future plans, and more.